TRADE MARK
Do you know the benefits of registering a Trade Mark?
Consumers often associate a particular level of quality, reputation, and brand image with goods or services that carry a recognised trade mark. As a business grows and becomes more successful, the value of its trade mark generally increases.
As the owner of a registered trade mark, you may:
- hold the exclusive right to use the registered trade mark in connection with the goods and services covered by the registration
- authorise others to use the trade mark for the registered goods and services under licence or agreement
- treat the registered trade mark as a form of personal property that can be assigned, transferred, or sold
- benefit from protection that typically applies throughout the Commonwealth of Australia
- lodge a notice with Australian Border Force to object to the importation of goods that may infringe your trade mark
- be in a stronger legal position to prevent others from using identical or confusingly similar marks in relation to the same or similar goods or services.
Email neesha@troubridgelawyers.com.au today to register your trade mark.